Shaz Fard is a London-based visual artist working between photography and painting. His cinematic still lifes reconstruct the visual language of consumer culture to explore materialism, desire and psychological absence. Through highly staged compositions and saturated colour, his work exposes the blurred boundaries between beauty and violence. Central to Fard’s practice is a fascination with illusion: the gloss of glamour, the de-construction of status symbols. His series American Death extends this inquiry into the American Dream, using staged photographic still lives influenced by the visual language of Americana, while unravelling the glossy veneer of consumerist ideals.