Shaz Fard is a London-based visual artist working between photography and painting. His cinematic still lifes reconstruct the visual language of consumer culture, forming a poignant exploration materialism, desire and psychological absence. Through highly staged compositions and saturated colour, his work exposes the blurred boundaries between beauty and violence. Central to Fard’s practice is a fascination with illusion: the gloss of glamour, the de-construction of status symbols. His series American Death extends this inquiry into the American Dream, using staged photography influenced by the visual language of Americana to look beyond the glossy veneer of consumerist ideals.